Built for Performance Max & Shopping

Control your ROAS
without killing scale

Atlas optimises the constraints around Google's AI — steering ROAS targets, blocking wasted spend, and keeping campaigns efficient. Every 4 hours, automatically.

Start 7-Day Free Trial → See How It Works
Built by performance marketers managing 7-figure ad spend. Not a lab experiment.
The Problem
PMax & Shopping failures everyone knows

Google's AI optimises bids. But it can't set realistic targets, kill zombie products, or stop wasting your budget.

Common Failure

Unrealistic ROAS targets

Set too high, Google throttles spend. Set too low, you waste budget on poor conversions.

Common Failure

Zombie products draining budget

Products with hundreds of clicks and zero conversions eating spend every month.

Atlas Fix

Constraint-based optimisation

Atlas adjusts targets incrementally, excludes waste, and steers Google's AI toward profit.

Transparency
How Atlas thinks

Atlas does not replace Google's auction AI. It optimises the constraints around it.

🔍

What It Reads

  • Campaign spend, ROAS, CPA
  • Search terms & queries
  • Product-level performance
  • Device, location, hour data
  • Bidding strategy & targets
  • Conversion values & volume
⚙

What It Changes

  • ROAS targets (raise or lower)
  • Negative keywords
  • Product exclusions
  • Placement exclusions
  • Budget recommendations
  • Campaign pause/enable
🛡

What It Can't Break

  • Your max budget change limit
  • Your ROAS change cap
  • Protected brand terms
  • Daily spend ceiling
  • Your approval (unless auto-apply)
  • Account structure & creatives
What Atlas will never do
✗Change your ad creatives
✗Rewrite your ad copy
✗Launch new campaigns
✗Override your budgets
✗Ignore your safety limits
✗Fight Google's bidding AI
Real Examples
What Atlas actually proposes

Every proposal shows reasoning, current data, and the exact change — before anything touches your account.

ROAS

Lower target ROAS on Shopping [UK]

Current 2.35x exceeds target 3.0x — over-constrained, limiting profitable conversions.

3.0x → 2.5x
Neg KW

Add "free" as negative keyword

47 clicks, £23.50 spend, 0 conversions in 30 days.

Block
Exclude

Exclude product from PMax [UK]

189 clicks, £110 spend, 0 conversions. Significant waste.

Exclude
ROAS

Raise target ROAS on Shopping [USA]

Current 2.62x with strong volume. Room to tighten and improve efficiency.

1.5x → 2.0x
Every 4 hours, automatically

Runs 6x per day — weekends and holidays included.

1
Harvest
Pull data
2
Analyse
Find patterns
3
Decide
Generate proposals
4
Guard
Safety checks
5
Propose
You approve
Is Atlas right for you?

Built for advertisers already investing in Google Ads who want better returns.

✓ Built for you if

  • Spending £1,000+/month on Google Ads
  • Running Shopping or Performance Max
  • Using conversion value tracking
  • Want better ROAS, not just maintenance
  • Comfortable reviewing AI proposals

✗ Not ideal if

  • Just starting with Google Ads
  • No conversion tracking set up
  • Only running Search or Display
  • Expecting fully automated magic
  • Spending under £500/month
Simple, transparent pricing

No hidden fees. No contracts. 7-day free trial on all plans.

Starter
Individual advertisers
149 GBP
per month
✓Up to 3 accounts
✓4-hour optimization cycles
✓Auto-apply mode
✓AI proposals & guardrails
✓Negative keyword intelligence
✓Email alerts
Start Free Trial
Most Popular
Growth
Growing e-commerce brands
349 GBP
per month
✓Up to 10 accounts
✓2-hour optimization cycles
✓Everything in Starter
✓Profit margin tracking
✓Weekly PDF reports
✓N-gram analysis
✓Priority support
Start Free Trial
Agency
Agencies managing client accounts
749 GBP
per month
✓Up to 50 accounts
✓1-hour optimization cycles
✓Everything in Growth
✓White-label PDF reports
✓Team access & client dashboards
✓API access
✓Dedicated Slack support
Start Free Trial
Questions advanced advertisers ask
Does Atlas fight Google's bidding AI?
No. Atlas works with Google's AI. Google optimises auctions. Atlas optimises the constraints you set — ROAS targets, negatives, exclusions. It's the strategy layer.
Can it break learning phase?
Atlas limits each change (default 15% ROAS, 25% budgets). Incremental adjustments, not dramatic shifts — specifically to avoid disrupting learning.
Is auto-apply safe?
Optional and off by default. When enabled, it respects every safety limit. Most users start manual, then switch after gaining confidence.
What if performance drops?
Atlas tracks outcomes of every change. If a proposal led to worse results, the engine adjusts. You can reject proposals too — the system learns from that.
What results can I expect?
Most users see incremental ROAS improvements by keeping targets realistic and spend efficient. No magic promises — just consistent, data-driven optimisation.
How is this different from scripts?
Scripts follow fixed if-then logic. Atlas uses AI to analyse 24 data sources simultaneously and make contextual decisions. It learns from outcomes, which scripts can't.
“We replaced our £2,000/month ads manager with Atlas. ROAS improved 34% in the first month.”
— Ecommerce brand owner, UK

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